After nearly two decades as a firefighter, Jemarl Paerata, the founder of Te Kaiarahi, felt a calling to give back even more to his community. He committed himself to uplifting others by promoting healthy lifestyles for the mind, body, and soul. Te Kaiarahi, meaning mentor, aims to inspire people to fulfill their potential using holistic Māori principles, emphasising connection to nature. Their workshops cover various self-development topics, focusing on positive thinking and lifestyle choices. Jemarl also collaborates with Dave Wood on "Calm Under Pressure" workshops, providing mental and physical training for elite athletes, notably as Israel Adesanya's mindset coach.